The New Flavor Wheel

Think you’re a real connoisseur of artisan coffee? If you don’t know about the Flavor Wheel, you might want to think again! We here at Useless Bay Coffee Company like to keep an eye on what’s happening in the coffee world, and thought we’d share this with our customers. From an article on The Smithsonian:

“It’s called the Coffee Taster’s Flavor Wheel, and it’s the brainchild of coffee researchers and the Specialty Coffee Association of America, which announced the new wheel this week. The wheel is similar to the aroma wheels used by oenophiles to describe the fragrances of wine. Like wine, coffee beans reflect a particular “terroir,” or aspects of growing climate, and the ways in which they are roasted can bring out different flavor profiles ranging from bitter to sweet.”

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1 reply
  1. Anna
    Anna says:

    It’s great to see you keeping up with the latest trends in the brewing business. I was having a conversation with a Barista friend this week about how the coffee industry is becoming more and more like the wine industry as appreciation for fine coffee continues to grow. This appreciation and passion for coffee is reflected in the fact that the flavour wheel has been updated this year for the first time in 2 decades! It’s the largest and most collaborative piece of research on coffee flavour ever completed and is fantastic as it provides a much needed new set of vocabulary for industry professionals.


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